San Diego corporate personal training, and the corporate executive.
Posted Oct 24 2008 10:29pm
Training the corporate executive can be both a challenging yet rewarding experience for the professional personal trainer. Although it is unfair to generalize personalities, I have noted some major character commonalities in the 22 executives who I train. Intelligence, type A and obsessive compulsive are a few traits seen. It is very important to be able to determine what psychologically drives the executive to achieve goals. When the personal fitness trainer determines this “driving force” success typically follows.
The corporate executive still consciously believes he is the popular USC Quarterback. The only problem is when he looks in the mirror and sees a double chin, thinning hair and a belt line going south. This is when overt reality strikes and they seek out the best personal trainer. Once the right personal trainer is found, a lifetime commitment to both fitness and the trainer ensues. Their personal goal is usually centered around reinstating youthfulness, self esteem, and power. The corporate executive will put his best foot forward to achieve this.
The dilemma presents when the executive changes hats with the personal fitness trainer. He now finds himself in and awkward position to take orders, versus give orders. Moreover, the instructions the personal fitness coach doles out, are usually unforgiving and distasteful.
Communication with the corporate executive is key. There should be a reason and explanation for everything they do and experience with you. During workout rest intervals, discussions of Rep. Barney Frank, Ben Bernake and Richard Fuld of Lehman’s will propel him through the remainder of his workout. The corporate executive is built upon exacting behavior, and expects the same from his personal fitness trainer. His personal fitness trainer must run his own fitness corporation, invest in his future and understand local and national and world economics, or respect is lost.
The corporate executive will always exceed expectations when the personal trainer is present, but sometimes “fall off the wagon” when there is no personal fitness trainer accountability. This on and off phenomena, is what makes fitness goal setting difficult and frustrating for the corporate personal trainer. The reasons for this vary, but in my observation, the stressful, busy, unpredictable lifestyle of the executive are the triggers.
Thanks to Blackberry texting, e-mails a concerned personal trainer can maintain close personal contact with his executive client, and buffer the triggers that lead to a potential relapse. Once the corporate executive realizes that you truly care for him outside of the scheduled training sessions his commitment to health and fitness solidifies.
Your corporate executive rely on statistical charts and measurements to document their weight loss, body composition changes and exercise rhythm. Being a non charter of his results will turn him off. Your positive accolades are also important for him to hear, as this is how he will motivate his employees.
As President and best corporate personal trainer of Somagenesis San Diego Personal Trainers, I make it my mission to learn everything about my clients personality, needs, and their company. If their company is public I will purchase shares, out of interest and respect. To date , I personally manage the health and fitness lifestyles of 22 of San Diego, California’s most powerful, intelligent, stress out executives. Over a 7 year tenure with my clients, I have celebrated many triumphs and loss’s, learned about my clients business, and ingrained my fitness lifestyle in them. But in the end, this in itself is what makes working with like minded people so enriching and fun.
If you are a busy goal driven executive ,with a sincere interest in achieving a higher quality of health and fitness, please examine our award winning web site www.somagenesis.com for greater detail and information.