Living the luxurious lifestyle become increasingly difficult for residents of sunny Sunny San Diego, California. Unemployment is high due to a super depressed housing market, which has lead to high levels of unemployment in the real estate, mortgage and home construction industries. Up until recently gas prices have been sky high, resulting in many locals cutting back on unnecessary commutes. It is common knowledge that that the cost of living in San Diego is commensurate to that of New York City. Tack on a recession to the to the already flustered San Diego economy, and you have individuals cutting back on big ticket items such as luxury cars, big screen plasma TV’s, vacations, and personal trainers?
My company Somagenesis Health and Fitness is a full service personal training company. Unlike most other personal training business’s, we also provide medical rehab and therapeutic services into the fitness prescription. This is our niche’. As president of the company, I have been concerned. It is easy to get sucked into the drama and nay sayers on CNBC and think the worst.
In response to my fears, I have been carefully watching web stats on Somagenesis.com over the past 5 months. I have seen a significant increase in the number of unique visitors coming to our stellar web site. Are monthly averages typically runs, 4500 unique visitors. Until recently, we have seen an increase in new visitors rise to 6100 or a 35% increase. The end result is an average of 21 new clients, per month addition to our customer base. All this, even in a bad economy. Needless to say, we killed it in a big way.
What I have noticed, is that numerous personal training business here in San Diego have cut back dramatically on their on-line and off-line advertising. What Somagenesis Health and Fitness has done, is increase our advertising dollars by 50%. As Warren Buffet has advised to businessmen, “In depressed economy, always increase you advertising dollar investment to offset any negatives.” “Never reduce your advertising dollars.”
In speaking to comparable, well established San Diego personal training business’s, they are yet to see a slow down in the growth of their business’s. In fact, many have picked up new clients and are retaining current clients. I believe that a depressive economic time, forces change on an individuals attitude. They tend to focus within, and take great care of their mental and physical health. Taking care of oneself, is one thing that can be controlled. I also believe, since people have cut back on their vacation time, driving and big ticket items, they tend to stay at home and take better care of personal business, namely themselves and their health. This is a good thing for everyone involved.
Although many of my existing clients have experienced a 40-60% drop in their retirement and 401K accounts, they all have super strong devotion to the most important investment, that being their health and fitness lifestyle. This is a very good thing.
To fellow personal trainers out there. I would like to hear back from you. What is going on in your neighborhood?
Living the luxurious lifestyle become increasingly difficult for residents of sunny Sunny San Diego, California. Unemployment is high due to a super depressed housing market, which has lead to high levels of unemployment in the real estate, mortgage and home construction industries. Up until recently gas prices have been sky high, resulting in many locals cutting back on unnecessary commutes. It is common knowledge that that the cost of living in San Diego is commensurate to that of New York City. Tack on a recession to the to the already flustered San Diego economy, and you have individuals cutting back on big ticket items such as luxury cars, big screen plasma TV’s, vacations, and personal trainers?
My company Somagenesis Health and Fitness is a full service personal training company. Unlike most other personal training business’s, we also provide medical rehab and therapeutic services into the fitness prescription. This is our niche’. As president of the company, I have been concerned. It is easy to get sucked into the drama and nay sayers on CNBC and think the worst.
In response to my fears, I have been carefully watching web stats on Somagenesis.com over the past 5 months. I have seen a significant increase in the number of unique visitors coming to our stellar web site. Are monthly averages typically runs, 4500 unique visitors. Until recently, we have seen an increase in new visitors rise to 6100 or a 35% increase. The end result is an average of 21 new clients, per month addition to our customer base. All this, even in a bad economy. Needless to say, we killed it in a big way.
What I have noticed, is that numerous personal training business here in San Diego have cut back dramatically on their on-line and off-line advertising. What Somagenesis Health and Fitness has done, is increase our advertising dollars by 50%. As Warren Buffet has advised to businessmen, “In depressed economy, always increase you advertising dollar investment to offset any negatives.” “Never reduce your advertising dollars.”
In speaking to comparable, well established San Diego personal training business’s, they are yet to see a slow down in the growth of their business’s. In fact, many have picked up new clients and are retaining current clients. I believe that a depressive economic time, forces change on an individuals attitude. They tend to focus within, and take great care of their mental and physical health. Taking care of oneself, is one thing that can be controlled. I also believe, since people have cut back on their vacation time, driving and big ticket items, they tend to stay at home and take better care of personal business, namely themselves and their health. This is a good thing for everyone involved.
Although many of my existing clients have experienced a 40-60% drop in their retirement and 401K accounts, they all have super strong devotion to the most important investment, that being their health and fitness lifestyle. This is a very good thing.
To fellow personal trainers out there. I would like to hear back from you. What is going on in your neighborhood?