Fig+Sage™ is a collaboration of two sisters who grew up on the Central Coast of California, who until adulthood were enemies until becoming allies and great friends. They're not hippies or tree-huggers (though nothing wrong with that) and won't ever claim to be perfect or purists. In fact one of them is trying to quit a bad paper towel habit and the other has probably used thousands of plastic bags to clean up after her dog, amongst other things. They're real-life working women who try their best to stay informed and make good decisions with the knowledge, resources and funds available to them. They share a passion for the more natural things in life; thanks to their mother, who was more inclined to treat their wounds with tea tree oil than to rush them to a doctor and from whom they inherited a desire for natural food, skin care and alternative medicine. Their father passed down to them his tenacity for researching topics he is passionate about rather than believing the hype. The combination of the two resulted in an obsession-of-sorts for discovering the very best products on the market.
They love helping people find better alternatives and they're thrilled more and more products are hitting the market with an 'organic' or 'eco' focus, but realize there is undeniable mass consumer confusion with regards to what truly 'is' and 'isn't'. Fig+Sage was created as a resource to find honest reviews and discoveries of pure, stylish and low-impact goods in a sea of greenwashing and "crunchy" blogs.
