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London 2012: Nike’s Volt shoes capture marketing gold

Posted Oct 13 2012 3:29am
Some people love the fluorescent footwear while others hate it. Either way, Nike has captured marketing gold in London with its Volt line of Cheap Nike Shoes.
“I love the colour of the Nike Free Run 3 Womens shoes,” Canadian hurdler Phylicia George said via e-mail. “It’s easy to notice when watching them on the track and they stand out.”
And that’s exactly what Nike wanted. TV viewers around the world have no doubt been asking “What’s with all those yellow Nike Free Run 2 Mens shoes?”
While its rival Adidas reportedly spent more than $150 million to be the official London sponsor, Nike has managed to sidestep strict marketing rules because shoes are not subject to official clothing-use requirements Nike Shox NZ Mens.
Nike is known for some pricey Nike Free Run 2 Womens shoes, going back to its first pair of Air Jordan 11 Retro. A new version of the Air Jordan is expected in December at $185, up from its original 1985 price of $64.99 (or $138.38 in today's dollars), a 33% increase when adjusted for inflation.
“They’re looking for some type of visual return or return on investment beyond simply the mention that they sponsor X,” said Martyn. “Shoes are one way in which those restrictions that are placed on product advertising are somewhat in a grey area. So they can actually address it by not enhancing the relative size of the Nike swoosh. But what they do is, they actually change the colour to a vibrant colour, and therefore your attention is attracted to it, and you happen to see the Nike swoosh.”
Another great new feature is NikeiD, which allows users to customize and buy their own Air Jordan 13 Retro footwear. This gives people a great deal of flexibility on the design of the shoe they are buying as it allows users to choose from a selection of colors, materials and designs. Nike is continually looking for new ways to develop and improve their running shoes – something which can only be of benefit for you, the end user.
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