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2012 Summer Special Edition: The Year Of The Dragon Air Force 1 Low

Posted Jul 12 2012 6:08am

As the traditional Chinese Dragon Boat Festival passing, we have a new style of Nike Sportswear, The Year of the Dragon Air Force 1, which related to Dragon this summer, in order to honoring the 2012 Chinese New Year.

The related stories about this Nike sportswear is that Charles Barkley and Cable Lewis join perri shakes-drayton in London at Nike’s summer of innovation event. Nike Unveil s new FC Internationale collection for 2012-2013 season. Inspired by the concept of ‘dragon’, this low top new nike shoes features a design that blends dragon boat imagery with traditional Chinese dragon iconography. The special edition celebrates the 30th anniversary of this classic design.

The Nike sportswear inspiration not only convey the Chinese traditional concept to the world but also indicate that Nike has the marketing tactics of “Do in Rome as the Romans do” properly to meet the demand of hosting countries market. Designed with the dragon boat concept as a primary inspiration, the upper includes red suede with an embossed scale pattern, while the out-sole and part of the upper are made of bright blue leather. The overall design echoes that of a dragon boat, evoking a red boat floating on a blue lake, with the golden Swoosh emphasizing the nobility and majesty of the dragon.

2012 is known as “the Year of the Water Dragon,” and this interpretation of a dragon rising out of the sea conveys the idea of prosperity for all. The multicolored knitted tongue design represents the cultural features of the Dragon Boat Festival and best wishes for safety and health.

The shoe’s tongue top uses the ‘dragon in clouds’ pattern, identical to the Year of the Dragon Air Force 1 from Spring. Additional details include the multicolored cloud pattern on the cushion, representing good fortune. The character for ‘dragon’ in ancient oracle bone script on the heel counter, pearl duets with the Roman numerals “XXX”, and the premium eaglets. The extra set of red shoelaces provides an additional color element. These nike shoes on sale you can purchase.

The Year of the Dragon special edition Air Force 1 Low will be released on June 23, the date of this year’s Dragon Boat Festival, at select global retailers.

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