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The Internet conferencing Boom – Trends for the future

Posted Nov 17 2012 7:09am

According to analyst firm Ovum, businesses are most likely to spend £2.3 billion on live internet conferencing from 2011 to 2016, at an annual growth rate of 5.79 percent. Organizations today place great emphasis on cost cutting measures without having to compromise on productivity. Internet conferencing not just helps cut travel costs, but also reduces the carbon footprint and takes advantage of price reductions in new technology.

 

The improved quality of telepresence in terms of visual and audio quality has also made internet conferencing an attractive option for large businesses, and service providers like RHUB Communications are just making it easier.

 

Internet conferencing offers businesses the opportunity to improve their corporate communications on a global scale. The telepresence and internet conferencing market is expected to double its revenue in the coming five years, and given below are some of the top trends that will fuel the industry’s growth.

 

Telepresence

 

Since Telepresence deploys more sophisticated and higher fidelity of sight and sound in comparison to traditional internet conferencing, its demand in the coming times is most likely to shoot up. The market for ‘immersive’ internet conferencing is expected to grow to around £667 million by 2016, with a growth rate of 19.49 per cent. These figures clearly show how businesses are investing in customized internet conferencing solutions that offer a high level of interactivity. GlaxoSmithKline, HSBC and News Corporation are just some of the organizations investing in new telepresence technology.

 

The rise of management specialists

 

According to Ovum, the popularity of telepresence and live video conferencing technology will give rise to third-party management specialists, such as system integrators, equipment vendors, and operators.

 

Larger firms are likely to turn to these specialists, which will help speculated growth in managed services to rise to 11.5 per cent by 2016.

 

Desktop and mobile segments

 

Although room systems are still used extensively, desktop, mobile and web conferencing systems are seeing the fastest acceleration in growth. Comprehensive web strategies are being developed by companies to bring together room-based and desktop/mobile internet conferencing solutions to create an immersive environment.

 

The mobility factor

 

Better smart phones, along with 4G networks, will fuel a greater interest in mobile internet conferencing. Tablets with various features for businesses to use and apps for collaboration will also be stronger over the next few years.

 

The influential SMB segment

 

Small and medium businesses influence the economic growth of many markets, and internet conferencing technologies such as application sharing is no different. In the internet conferencing market, small and medium business adoption is expected to continue growing faster than most other segments.

 

Internet conferencing in the Cloud

 

With the growing popularity and acceptance of cloud-based technology, cloud services combining web collaboration, groupware, hosted email, messaging, and video collaboration will gain popularity too. The popularity of these all-in-one cloud services can be due to the growing need for business collaboration.

 

Seamless UC solutions

 

Internet conferencing is likely to become an integral component of unified communications systems. Service providers offering workable multi-model visual solutions as well as supporting collaboration needs of global companies will benefit the most in this growing market of global enterprise communication.

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