Marketing terms are propagated in this very competitive plastic surgery marketplace. Some doctors are getting smarter with the marketing than with the surgery at times. Reduced discomfort is a powerful patient motivator. The real question is whether or not you get that by going to a practice marketing itself with this term.

What you find if you investigate this a bit is that the explanation involves questionable talk like “special techniques of handling tissue delicately.” Any good plastic surgeon should be treating tissue delicately during surgery.

The best thing to consider when trying to decide where to go for your breast implant surgery is how the actual patients in that practice do. Having a friend who has gone there and experienced the actual care is ideal.

Best Regards,

John Di Saia MD

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