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Product Launch of the Year: Aveeno Ageless Vitality Rejuvenating Skin Treatment

Posted Apr 18 2010 12:48pm

By futurederm Sunday April 18, 2010

Defects of elastin are associated with wrinkled and sagging skin. In a 1989 study in the  Journal of Investigative Dermatology , a child with “wrinkled skin syndrome” was found to the causal agent be a deficiency of elastin fibers.  In healthy individuals, normal damage to elastin fibers is incurred whenever the skin is exposed to the UV rays; elastin subsequently degrades into an amorphous substance that may be witnessed with light microscopy .  As such, older individuals and those who are exposed to more UV rays (i.e., those who use tanning beds, fly often, live in sunny climates, or who do not use sunscreen) are subject to higher levels of elastin degradation.

What makes Aveeno Ageless Vitality Rejuvenating Skin Treatment so unique is that it naturally increases elastin production up to 5 times, by some reports.  This increases skin firmness and elasticity (and reduces wrinkle appearance) somewhat in as little as 4 weeks.  In fact, according to a recent StyleList interview with Dr. Baumann , ”By increasing elastin, the skin will bounce back better and sag less. I am most excited about the eye product . In a clinical study, 100% of women showed revitalized eyes in 4 weeks with improvement in brightness, dark circles, and a lifted appearance in and around the eye area.”

There are multiple great ingredients in this product: feverfew, shittake mushroom, and oats (fights inflammation) and soy (increases firmness and fights hyperpigmentation).  However, the secret of the Aveeno Ageless Vitality Rejuvenating Skin Treatment is the 2 microamp current, which is created when [positively-charged] zinc and copper pass a [negatively-charged] electron between them .  The skin responds to this increase in electrical energy by naturally producing more collagen and elastin in the context of the other Aveeno Ageless Vitality ingredients ( Blackberry Extract and Dill are also reported to be necessary for the increase in elastin production ).

This is a really significant and exciting finding – and something that only an enormous company like Johnson & Johnson would be able to fund at an affordable price.  Bravo, Johnson & Johnson – this is incredible!

Sure.  Ingredients like retinoids, AHAs (glycolic acid), vitamin C, and chemical/laser peels can cause your skin to increase its collagen and elastin production naturally.  Another product, Relastin Eye Silk , also possesses the ability to increase elastin production.  However, most other skin care products simply preserve collagen production, either by inhibiting  matrix metalloproteinase inhibitors (MMPis) (enzymes that degrade collagen), or protecting from UV or other environmental damage.  Some products even contain elastin as an ingredient.  However, putting elastin in a skin care cream does not cause your skin to create more collagen; it has been found that elastin simply binds to water in your skin, acting as an emollient.   Aveeno Ageless Vitality Rejuvenating Skin Treatment is different because it is affordable for many women and makes the skin naturally produce more collagen.

Maybe the big 6 in skin care are still arguably sunscreen, retinoids, antioxidants, AHAs, peptides, and niacinamide, but if you are into one-stop shopping (and really, who isn’t?), Aveeno Ageless Vitality Rejuvenating Skin Treatment will make a difference in your skin’s brightness, dark circles, and firmness in as little as 4 weeks.  Plus, with a 30-day money-back guarantee at many stores, how can you go wrong?  I, for one, am getting a set as a reward for getting through the medical boards on April 27.  :-)

Product Rating: 10/10 (High concentration of proven ingredients: 3/3.  Unique formulation or new technology: 3/3.  Value for the money: 3/3.  Sunscreen: 1/1).

Have any experiences with Aveeno Ageless Vitality Rejuvenating Skin Treatment ?  Feel free to share them in Comments or in the new FutureDerm web forum!  :-)

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