Lifestyle lift agreed to pay $300,000 in penalties to New York State and admitted to publishing fake posts to internet boards with positive reviews about their services. They acted as phony patients in order to bolster the reputation of the company which has had questionable marketing practices. “This company’s attempt to generate business by duping consumers was cynical, manipulative and illegal,” says Andrew Cuomo, New York's Attorney General. The lifestyle lift is a mini-facelift performed in about an hour, quicker than a standard facelift. But it has been criticized because speed rarely is equivalent to excellent results in the world of surgery.