I had the pleasure of attending this weekend conference as a guest of Bob Burg (Endless Referrals and The Go-Giver) and his business partner, Thom Scott. One of the highlights from the conference was speaker, Dave Lakhani (latest book, Subliminal Persuasion). What a powerhouse of a guy and an incredible speaker! Dave also has a very interesting story and is a really nice guy. I highlight recommend you check out his website www.boldapproach.com to learn more about him and what he offers. Here are some of the highlights from his presentation: Dave says implementation is everything...money follows action! You have to be seen to sell! Be the most visible expert! People crave a connection! Experts have opinions and share them! Very good advice for any business. Check out his work today.