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Anastasia Beverly Hills Hydrafull Lip Gloss Review

Posted Sep 27 2011 10:17pm

A couple days ago, a company sent me a sample of Anastasia Beverly Hills Hydrafull Lip Gloss for review.  Here’s basically how my thought process worked:

1.  Wow, this stuff looks and feels luxurious!

Anastasia Beverly Hills Hydrafull Lip Gloss  is thicker than most other lip glosses, but not goopy or sticky.  The secret?  The major ingredients are polyisobutene (a popular mineral oil substitute), sunflower seed oil (an emollient that is 60% linoleic acid , preventing moisture loss), octylodecanol (a long chain fatty alcohol), and several different kinds of wax (locking moisture into the lips).

Anastasia Beverly Hills Hydrafull Lip Gloss  also has a light fruity flavor to it, like a Lancôme Juicy Tube diluted 60 to 70 percent.  It wears well and looks shiny on the lips for 2-3 hours, provided you don’t eat or drink during that time.

2.  More a cosmetic than a lip treatment.

The company reports the following from an in-house clinical test :

10 MINUTES – 90% reported lips are hydrated.

1 WEEK – 87% reported the lip gloss provides long lasting moisture.

4 WEEKS – 83% saw improvement in the texture of lips and again 90% reported lips are hydrated.

However, I honestly didn’t notice any difference in moisture or lip fullness versus my ordinary polyisobutene-based gloss.  See above:  In the picture on the left, I am wearing my normal gloss, Clinique Long Last Glosswear SPF 15 .   In the picture on the right, I am wearing Anastasia Beverly Hills Hydrafull Lip Gloss .  I also made sure I used  Anastasia Beverly Hills Hydrafull Lip Gloss  regularly for three days before taking the photo, to make sure I had the full effect (no pun intended).

I was surprised – sunflower seed oil (the second-highest ingredient in Anastasia Beverly Hills Hydrafull Lip Gloss ) contains about 60% linoleic acid, which hydrates as it is both  incorporated into skin lipids  and prevents water loss.  Sunflower seed oil has even been shown to be more hydrating than olive oil: According to  a very small study (3 individuals!) , application of sunflower seed oil to the individuals’ right forearms for 2 weeks markedly increased the amount of lecithin in the patients’ skin.  The gloss also contains brown algae and plants that reportedly increase lip volume.  However, I still felt no difference in my lips’ moisture content after I used the product for a few days, which was disappointing.

I also do not like that  Anastasia Beverly Hills Hydrafull Lip Gloss  does not contain sunscreen.  Considering that UV rays can bounce off shiny lip gloss onto the skin, I can’t recommend it to anyone for daytime use.

3.  Bottom Line:  I’m saving this for dates!

Still,  Anastasia Beverly Hills Hydrafull Lip Gloss  has the luxurious look and feel of Dior Addict Lip Polish , with a mild flavor reminiscent of a Lancôme Juicy Tube.  It’s beautiful on the lips, and it makes a fantastic formula for evening and night time wear.  If the company throws a sunscreen in there, I’ll go ahead and make it a favorite!  Product Rating: 8/10 (High or optimized concentration of proven effective ingredients:  3/3.  Unique formulation or new technology: 3/3.  Value for the money: 2/3.  Sunscreen: 0/1).   

INGREDIENTS POLYISOBUTENE, HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, OCTYLDODECANOL, EUPHORBIA CERIFERA (CANDELILLA) WAX/CIRE DE CANDELILLA/CANDELILLA CERA, COPERNICIA CERIFERA (CARNAUBA) WAX/CIRE DE CARNAUBA/CERA CARNAUBA, JOJOBA ESTERS, CAPRYLIC/CAPRIC TRIGLYCERIDE, TRIHYDROXYSTEARIN, ALARIA ESCULENTA EXTRACT, RICINUS COMMUNIS (CASTOR) SEED OIL, PENTAERYTHRITYL TETRAISOSTEARATE, SILICA DIMETHYL SILYLATE, BUTYLENE GLYCOL, SODIUM CHONDROITIN SULFATE, ATELOCOLLAGEN, CETEARYL ISOSTEARATE, PORTULACA PILOSA EXTRACT, SUCROSE COCOATE, PALMITOYL TRIPEPTIDE-38, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, ALTHAEA OFFICINALIS LEAF EXTRACT, MELISSA OFFICINALIS LEAF EXTRACT, VACCINIUM MYRTILLUS LEAF EXTRACT, CAMELLIA SINENSIS LEAF EXTRACT, SILICA, TOCOPHEROL, TOCOPHERYL ACETATE, STEARYL GLYCYRRHETINATE, ETHYLHEXYLGLYCERIN, PHENOXYETHANOL, FLAVOR, MAY CONTAIN/PEUT CONTENIR: (+/-) MICA, TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491, CI 77492, CI 77499), RED 7 LAKE (CI 15850:1), RED 6 (CI 15850), RED 28 LAKE (CI 45410:2), RED 30 LAKE (CI 73360) <10858>
*Sangria and Cameo contain Calcium Aluminum Borosilicate

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