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Wet n Wild Color Icon Shadows

Posted Dec 02 2010 12:00am
I'm late in the game, but after reading a few posts about the new Wet N Wild eyeshadows, I finally decided to try them out for myself. Wet N Wild products have been hit-or-miss for me in the past, and aside from their creme liner, I haven't taken much notice of their products. (In typical Philly fashion, the drugstores in the city that sell Wet N Wild aren't stocked very well, and that particular section is always in disarray, with opened items that other people have "tested")

I picked up a Color Icon eyeshadow single in Nutty, and one of their eyeshadow palettes in Greed. Nutty is a warm, shimmery taupe, which fits in well in my existing family of neutral shadows for work. For only $2.00, the formula is smooth and lasts all day - though that could be with the help of UDPP that I use to prime my lids. There's no fallout when I apply it to my lids, and the pigment level is great - no need to keep dipping your brush to reapply more shadow. A few blogs have said that this is an incredibly affordable dupe of MAC Satin Taupe; I think it's a little closer to MAC Soba (another favorite of mine), but I'll have to swatch them to compare.


The Greed palette contains six complimentary shadows, with three matte shades on the left and three shimmery shades on the right. For $5.00, the palettes are a worthwhile purchase if you're just starting to get into makeup, or even if you're just looking for affordable shadows with lots of pigmentation and staying power.


Another plus is if you're a MAC addict but you can't afford your habit, the Greed palette has more worthy dupes - the top left shade is a dupe for MAC Brule, middle left is a close dupe of Tete-A-Tint, bottom left is a dupe for Carbon; top right could pass for Knight Divine, middle right could pass for All That Glitters, and bottom right could be a dupe for Typographic. I don't own all of those MAC shades, but based on swatches online, I'd say they're all pretty close matches.


I wish I could get my hands on some of the limited edition holiday palettes (like Sugar Plum Fairy!) but none of the drugstores seem to have them :( I'd definitely recommend the palettes or the singles if you're looking for affordable eyeshadow that will last the day. The only drawback is the limited color selection - there are only a handful of single shadows, but the palettes provide more variety.

I have quite a few posts lined up for this month, including some 2010 favorite products posts, and some small giveaways to celebrate my 3rd year of blogging. Happy that the week is almost over :)
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