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This press release for ALIEN by Thierry Mugler had me at “single-malt”

Posted Nov 05 2009 10:00pm

alien-liqueur-de-parfum-fragrance.jpg I look at hundreds of press releases per day.  (Sometimes it feels like millions.)  Most are samey-samey, blah blah, “try this product that will change your life forever”–but occasionally, one makes me sit up and take note.  For whatever reason, this press release today justdidit for me.  I emailed the publicist back immediately and said, “Yes!  Please!  I must try!”

Greetings!

The fall chill is setting-in, the perfect time of year to reach for that bottle of single-malt that has been aging so delicately in your cabinet for years. But this time, try the non-alcoholic approach to warm the soul and make you smell oh so yummy - good enough to drink! (Well, almost!) Take a page out of Don Draper’s schedule and indulge all-day in Thierry Mugler’s “Liqueurs” without having to wait for happy-hour or worrying about boozing on the job - bonus, no hangover, guaranteed! They also make the perfect holiday gift! (more…)

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