If you’re new to the world of advanced skincare and are looking to try more technologically advanced products, it can be difficult to know where to start What do you buy first? Which ingredients should you be looking for? My advice? Do your research. Take a good long look at your skin in the mirror and figure out whether it is dry, mature, dehydrated, oily or acne prone, sensitive, combination or normal. Once you know what your skin type is, look up on Google which ingredients are best for your skin type. For example, older or drier skin will benefit from hyaluronic acid which is deeply hydrating. Then, start with a serum. It will slot right in to your existing skin care routine whilst also adding a powerful punch to it.