Many things in technology have vibrated for a while now - mobile phones, toothbrushes, video game controllers and of recent, mascaras. Lancome launched their vibrating Oscillation Mascara in Malaysia on January 19th followed by Estee Lauder's Turbolash All Effects motion Mascara a day after.
http://www.tonguechic.com/articles/1161-Beauty-On-Tuesdays-Vibrating-Mascaras