Mintel predicts that the high-stress lifestyles that consumers are currently experiencing will drive them to look for simple olfactory escapes. They give examples of a pina colada scented candle that could bring back memories of a beach vacation and an air freshener that smells like pumpkin spice scent that could be reminiscent of the holidays. A second scent trend that they forecast involves simple clean scents. We should expect to see products like body lotions, dish detergents, and air fresheners with few- or single-component scents.
Even more intriguing are Mintel’s prediction for flavor trends for next year. Here are their top 6 flavor notes to watch out for:
Fun fact: The title of “HAPPI” magazine has nothing to euphoria or the Clinique fragrance. It stands for Household And Personal Products Industry.