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Scent and Sensibility: Hot New Trends for 2010

Posted Dec 07 2009 10:01pm
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HAPPI magazine reports that trend-tracker Mintel expects mood changing scents to be big in 2010.

Mintel predicts that the high-stress lifestyles that consumers are currently experiencing will drive them to look for simple olfactory escapes. They give examples of a pina colada scented candle that could bring back memories of a beach vacation and an air freshener that smells like pumpkin spice scent that could be reminiscent of the holidays. A second scent trend that they forecast involves simple clean scents. We should expect to see products like body lotions,  dish detergents, and air fresheners with few- or single-component scents.

Flavor Fave

Even more intriguing are Mintel’s prediction for flavor trends for next year. Here are their top 6 flavor notes to watch out for:

  1. Cardamom
  2. Sweet Potato
  3. Hibiscus
  4. Cupuaçu
  5. Rose water
  6. Latin

Fun fact: The title of “HAPPI” magazine has nothing to euphoria or the Clinique fragrance. It stands for Household And Personal Products Industry.

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