MuLondon Skincare Earns Naturewatch Cruelty-Free Endorsement And Listing In The Compassionate Shopping Guide
Posted Jun 27 2014 11:34am
MuLondon skincare has been endorsed by the Naturewatch Foundation as a genuinely cruelty-free company, and has earned the honour of being listed in the Compassionate Shopping Guide, the bible used by thousands of people who consciously choose to support cruelty-free manufacturers of personal care and household cleaning products through their purchases.
Caroline Ruane, director at Naturewatch, said: “ Naturewatch Foundation is delighted that MuLondon has successfully demonstrated that they meet our strict endorsement criteria. This means that not only are MuLondon's products cruelty-free, all of the ingredients they use are cruelty-free and their profits do not support a parent company that tests on animals. We are happy to endorse MuLondon's range of organic skincare products and will be happy to include them in our next edition of our Compassionate Shopping Guide. ”
For over 20 years the Naturewatch Compassionate Shopping Guide has been the definitive guide to cruelty free shopping for cosmetics, toiletries and household cleaning products. The Naturewatch guide is unique because no other organisation takes into consideration parent companies, large multi-nationals that are able to put forward smaller and more ethical-branded names, but that still continue to use animal testing to develop their products. MuLondon’s award-winning moisturisers and cleansers in luscious varieties such as White Chocolate Truffle, Marigold, Frankincense & Myrrh and Rose, Rosehip & Rosemary will now be listed in the guide. All MuLondon products are made in London, England and are free from artificial preservatives, emulsifiers, fragrances and palm oil. Instead, pure natural and organic sustainable and cruelty-free ingredients like essential oils and herbal extracts are used to create luxurious and mild products.
“ MuLondon is proud to have earned the honour of being endorsed by Naturewatch and passing their strict criteria of approval. The entire MuLondon range is genuinely cruelty-free and vegan. Customers who care about supporting ethical businesses can enjoy delectable skincare products from MuLondon, knowing that they are free from cruelty to animals. Our products are packed with love, compassion and healing natural ingredients. ” - Boris Zatezic, founder and head cream-whipper at MuLondon.