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Media cancer confusion: Expert Skin Analysis shows sun is deadly

Posted Mar 31 2010 12:00am

A YouGov survey has revealed that over 50% of respondents reported being confused by media reports on the latest cancer scares and things you should avoid consuming to decrease your chance of getting the disease.

In the last few years, I can recall hearing half a dozen cancers off the top of my head – spray deodorants, bacon sandwiches, red meat, Walkers Worcester Sauce flavour crisps, mobile phones, mouthwash… I could go on.

If you took any notice of all these stories that seem to hit the front pages of the papers as *Breaking News*, you would be a nervous wreck and never eat or use anything that’s for sale in the supermarkets.

The BBC website placed an article on this topic recently and featured a spokesperson from World Cancer Research Fund who quite cleverly likened each scientific study that presents these findings to ‘little pieces of evidence’ in a ‘police investigation’.

To avoid mass hysteria on the part of the confused British public, he advised that scientists should be trained to present and articulate their findings in a more concise way, and the media should start to print small disclaimers about the limitations of the study.

One thing that we can confirm is that the sun’s rays definitely pose a risk to the skin. If you have sunbathed unprotected or used sunbeds when you were younger, chances are you’ll have some level of skin damage, particularly on your face.

Many skin clinics offer a free skin analysis to assess the degree of sun damage caused and can advise on the next steps to take to rectify it. We call ours an expert skin analysis which looks at sun damage, moisture content and pH. Very useful stuff to know and well worth it because it’s free!

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