Homegrown British brand, and sister business of LUSH cosmetics, B Never Too Busy To Be Beautiful will be closing its doors for good at the end of the year. Here’s the official message that LUSH has announced to fans;
“Six years ago B began in bustling Carnaby Street. Since then we have developed the look and feel of the stores and launched the brand into two other countries, Japan and Austria. Now it is with great sadness that we have to tell you that the B stores will be closing at the end of this year. The company has not gone bust or bankrupt and there are no administrators involved, we are simply unable to make a profit. Lush will be absorbing the business in order to retain the assets. However, we would love you to join us and end our wonderful 6 year adventure on a glittery and glamorous high! Our last B Christmas promises to be a fantastic one with some old B Christmas favourites and a few new ones too. We will be here to help you preen, perfect, prettify and perfume yourself for the upcoming party season; please do come to visit us in our beautiful boutiques before we take a final bow, we would love to see you. We would like to say a big thank you to all our customers, who have supported our dream. We have had a great time with B and we know you all have too. Don’t forget everything in B is now limited edition, so if you have a favourite product we suggest you get it now before it goes. Everything now really is collectable!!”
This is sad news for lovers of their glittery eye-shadows and sparkly lip-glosses, but hardly surprising. The amount and standard of packaging was very high, higher perhaps than the product itself and the brand seemed to get stuck in a market for gift buying and special occasions, rather than repeat purchases for everyday makeup staples.
What do you think of this news?
In Closing
“Six years ago B began in bustling Carnaby Street. Since then we have developed the look and feel of the stores and launched the brand into two other countries, Japan and Austria. Now it is with great sadness that we have to tell you that the B stores will be closing at the end of this year. The company has not gone bust or bankrupt and there are no administrators involved, we are simply unable to make a profit. Lush will be absorbing the business in order to retain the assets. However, we would love you to join us and end our wonderful 6 year adventure on a glittery and glamorous high! Our last B Christmas promises to be a fantastic one with some old B Christmas favourites and a few new ones too. We will be here to help you preen, perfect, prettify and perfume yourself for the upcoming party season; please do come to visit us in our beautiful boutiques before we take a final bow, we would love to see you. We would like to say a big thank you to all our customers, who have supported our dream. We have had a great time with B and we know you all have too. Don’t forget everything in B is now limited edition, so if you have a favourite product we suggest you get it now before it goes. Everything now really is collectable!!”
This is sad news for lovers of their glittery eye-shadows and sparkly lip-glosses, but hardly surprising. The amount and standard of packaging was very high, higher perhaps than the product itself and the brand seemed to get stuck in a market for gift buying and special occasions, rather than repeat purchases for everyday makeup staples.
What do you think of this news?