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Gwyneth Paltrow for Max Factor Channeling Audrey, Brigitte, Farrah and Madonna

Posted Jul 02 2014 11:00am

Gwyneth Paltrow Max Factor Audrey Hepburn

Did you know that Gwyneth Paltrow is a spokeswoman for Max Factor–and apparently has been since 2012? Nope? Me neither.

Gwyneth Paltrow Max Factor Brigitte Bardot

Max Factor has just released images from their latest campaign, showing Gwyneth dressing up as icons through the decades. She channels Audrey Hepburn for the 50s, Brigitte Bardot for the 60s, Farrah Fawcett for the 70s, and Madonna for the 80s.

Gwyneth Paltrow Max Factor Farrah Fawcett

While I think Gwyneth as Madonna is a little ridiculous-looking (not to mention awkward, considering the two are no longer friends!), I love her as Brigitte. In general, I think the photos are awesome and super fun–but, then, I like Gwyneth. The news that she and Chris Martin might be reconciling makes me happy. Otherwise, we’ll have to endure yet another soggy, mopey Coldplay album!

Gwyneth Paltrow Max Factor Madonna

Vogue UK has some outtakes from the shoot, too, and Gwynnie looks as good as we’ve ever seen her.

Gwyneth Paltrow Brigitte Bardot Max Factor Vogue

Whistle, whistle!

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