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Gap and FEED Projects launch FEED USA

Posted Aug 20 2010 3:43pm
Gap Feed Projects launch party

Kristen Bell, Patrick Robinson, Lauren Bush and Ellen Gustafson (WireImage/Christopher Polk)

You all know about FEED Projects , right?  It’s the philanthropic company started by Lauren Bush and my girl Ellen Gustafson, with sales from each of their awesome bags feeding children in countries like Kenya, Guatemala and Haiti.

FEED USA and The Gap tote bag In a excellent move sure to raise FEED’s profile even further, they’ve teamed with Patrick Robinson and the Gap to design 2 bags benefitting FEED USA , working to improve school food and nutrition education right here in America. $5 from the sale of every bag will be donated to the National School Lunch Program in conjunction with .

Last night, the Gap store on Robertson hosted the launch party, and I swung by to hug and congratulate Ellen, sip a delicious, antioxidant-packed  VeeV Red, White and Blue cocktail and chat with VeeV co-founder (and college chum) Carter Reum before buying a FEED USA tote and running out to a dinner party. (Speaking of VeeV, they’re the world’s 1st carbon neutral spirits company, and they donate $1 from every bottle back to the Brazilian rainforest through the Sustainable Amazon Project .)

I am dorky shyness to-the-max at events like these, so I didn’t have the courage to say hello to Lauren or any of the celebs in attendance like Kristen Bell, Kathy and Nicky Hilton, Constance Zimmer or Elizabeth Berkeley, but I totally wanted to accost Kristen Bell and tell her that we should be best friends.

Support the cause yourself and buy a FEED bag at .

WireImage/Christopher Polk

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