Now that the heat’s been turned up on Brazilian Blowout, the beauty industry is taking a closer look at all the players in the brazilian keratin blowout industry. These reports were just sent to me by somebody who recently tested key brazilian keratin blowout industry players, including Keratin Complex and Global Keratin. I actually understand the desire for anonymity–the industry is currently having a collective heart attack, fingers are being pointed, and we’ve barely scratched the surface. Methinks it’s going to get ugly.
The brands tested were Keratin Complex, Global Keratin, Marcia Teixeira, Brazilian Gloss and Simply Smooth.
The “results” column is the smoking gun–here you’ll see a large number (such as 15000000) under the formaldehyde and acetyaldehyde testing. Formaldehyde is tested in parts per billion; the limit considered safe by the Cosmetic Ingredient Review Panel is 2 million parts per billion, which equals .2%. Divide the result by 1 billion and you’ll get the percentage of formaldehyde. In case you can’t view the PDF for whatever reason (or still find yourself confused), the results of these tests conducted in the past 2 weeks are as follows:
Brazilian Gloss and Global Keratin market themselves as formaldehyde-free. Meanwhile, it’s worth noting that Simply Smooth At Home Smoothing Treatment, which is below the safe limit, is for an at home spray–it’s still nearly .1% formaldehyde, which you would not want to spray in your eyes, nose, ears, etc.
I couldn’t find anything on the Keratin Complex website saying “formaldehyde-free,” but a quick internet search of “Keratin Complex formaldehyde-free” yields thousands of results, so somehow Keratin Complex enjoys a formaldehyde-free reputation that does not appear to be warranted.
In fact, it appears that none of these brands have yet come under scrutiny for potentially unsafe levels of formaldehyde–which, again, is a human carcinogen.