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Emma Watson is the new face of Lancôme

Posted Mar 15 2011 11:27pm
Emma-Watson-Lancome-face

Emma Watson in Paris shooting the new Lancôme campaign with Mario Testino (Rex)

Emma Watson was revealed as the new face of Lancôme yesterday, and today pictures surfaced online of her new campaign shoot .

Emma teased the news on her Twitter feed : “It starts with an L and ends with an E. I’m sure you have guessed the new face of Lancôme is me! :-)”

What do you think of Emma as an ambassador for Lancôme? Personally, I’ve always loved the brand, but while talking to students in my FIDM social media class over the past few weeks, Lancôme has come up over and over as an example of a makeup line that they feel is “old” and geared more toward (for example) grandmas.

It never occurred to me that Lancôme might be seen as a “grandma” line, but if that public perception is there, it makes sense that they’ve been aligning themselves recently with young, hip trendsetters like YouTube vlogger Michelle Phan–and, of course, with somebody youthful and gorgeous like Emma!

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