Dolce & Gabbana's "The Makeup" Brings Sexy Back to The Makeup World
Posted Mar 16 2009 12:00am
The fashion powerhouse of Dolce & Gabbana (partners & designers, Domenico Dolce and Stefano Gabbana) who are best known for their provocative and body hugging designs is now throwing their hat into the ring of high-end makeup lines. "The Makeup" by D&G is backed by another powerhouse of the drugstore kind - Proctor & Gamble, who is known for more affordable makeup and household labels such as CoverGirl, Max Factor, Crest, and Tide. Of course Pat McGrath- one of the premier makeup artists in the world (I wish I had a pinkie's worth of her talent) - is also part of what makes this great trio so fascinating and probably profitable!
So my only question is, "Why wouldn't we want to buy what these two fabulous guys are selling??"
Yes, this seems like possibly bad timing to launch a luxury makeup line in the midst of this recession, but apparently, a pricey tube of lipstick is still a more affordable pick-me up for ladies rather than a $2,000 D&G dress.
Here are a few juicy tidbits about Dolce & Gabbana's The Makeup line:
Scarlett Johansson is the face AND body of the new cosmetic line. The duo specifically wanted all the ads of her to include her whole body to show off Scar Jo's curves that resemble a modern day Marilyn Monroe. And nothing says sexy like Marilyn did.
The price points for the products are on up there. A tube of lipstick will set you back $30. This is pricier than even Dior and Chanel lipcolor!
But there are good reasons behind the price tag: The packaging is done in a trademark gold color (the ultimate symbol of luxury), the lipstick will have an actual light rose scent to distinguish it from other lipsticks (most lipsticks are created to be scent-less), and the tube will click closed like an antique box! Wow - they thought of everything!
A lot of the makeup names and descriptions are pulled fromitems that the duo loves, like "Stromboli" for their favorite isles, and "Dahlia" which is one of their favorite flowers. The "Dahlia" lipstick premiered at one of their fashion shows and was a stunning re-creation of the deep crimson color and surely to be a favorite.
These guys obviously have their finger on the pulse of the female market, as their D&G brand of fragrances was one of the top three selling fragrances of 2008.
Their line will be sold only at high end department stores in Milan, London, and at Saks Fifth Avenue in the U.S.
I'm sure this line will not disappoint and will be the ultimate in luxurious makeup. I trust Dolce & Gabbana to make my face a more sexier version of what God gave me.