Can you tell the difference between drugstore products and high-end products?
Posted Mar 20 2011 9:15pm
One of the most common questions I get asked as a beauty blogger is this:
“Are expensive products really better than drugstore products?”
I wish I had a better answer than: “Well…sometimes!”
The reality is that, regardless of price, some lines are excellent–usually backed by prodigious research & development–and some lines are smoke, mirrors, marketing and empty promises.
My own bathroom cabinet is a true mix, with equal amounts of drugstore and prestige makeup, haircare and skincare. (The one area I always go high-end? Fragrance. Nobody wants to smell cheap!)
To see if women can really tell the difference between theirs and high-end products, Suave Professionals has partnered with Emmy Rossum (who’s now starring on Showtime’s Shameless) to launch The Suave Challenge.
“In honor of the challenge, Emmy and Suave Professionals are so confident that the new line works as well as those sold in high-end salons that they are inviting women nationwide to put it to the test themselves by giving away a FREE full-size styling product to the first 200,000 visitors to Suave Beauty’s Facebook page on Thurs, March 24 at Noon EST.
Additionally, consumers can visit CanYouTell.com to compare NEW Suave Professionals® with top salon brands by putting them to the ultimate test. Suave is so sure that you will not be able to tell, that they are giving prizes to anyone who can prove them wrong.”
Suave actually names names on the website, comparing products like their Dry Shampoo Spray to Rene Furterer Naturia Dry Shampoo, their Sleek Shampoo to Matrix Sleek Look Shampoo, and their Captivating Curls Cream Mousse to Redken Fresh Curls Spring Mousse.
I’m particularly excited by the recent drugstore trend of dry shampoos–something I personally cannot live without. I’m telling you: if you haven’t yet jumped on the dry shampoo bandwagon, it will change your life.