But the trained eye spots two issues that make me question the real naturalness of the product line: first, the natural oils are probably listed out of order because such high levels would likely yield an unstable product. (It takes about 5% or so of fatty alcohols to form a nice thick conditioners. If the ingredients in this product were listed in strict order, the natural oils would have to be greater than 5% which means the total oil content would have to be around 70% which is almost impossible for this system.)
Second, after all the natural goodies there are distinctly “chemical” sounding names like PVP/VA copolymer and Stearalkonium Chloride. So stating that this line is “totally” natural based on reviewing the ingredient list is questionable at best.
The Beauty Brains bottom line
Be skeptical about what you read from cosmetic manufacturers. In some cases even basic information like the ingredient statement may be misrepresented. And be VERY cautious when it comes to using ill-defined terms like “natural.”