Almost 50% of Brits got sunburned this summer in the name of beauty and half of those said they would do it again to get a tan.
The stats come from the latest survey conducted by Superdrug and Cancer Research UK, revealing the damaging lengths that people go to to achieve a ‘perfect’ tan.
Peter Beard, skin specialist at SkinGenesis said: “These results are really quite shocking. It is no secret that serious skin cancers are on the rise, yet more and more people are risking their health in the name of vanity.
“A tan, i.e. a darkening of the skin, is caused by the body’s production of melanin, which is a natural reaction to protect the skin against harmful UV rays. Although there is no such thing as ‘a healthy tan’, as it is simply evidence of skin damage, people do not have to burn their skin in order to achieve a healthy glow.”
To avoid literally burning for a tan, SkinGenesis’ Safety in the Sun campaign aims to educate people about the dangers of staying in the sun for too long and promotes the enjoyment of the summer weather whilst taking sensible precautions and following simple sun protection advice.