The Beauty Brains blog was recently selected as one of the top 3 beauty blogs to watch in 2010 by Pierce Mattie, one of the top Public Relations companies in our industry!
We’re thrilled to have this honor bestowed upon us by such a prestigious Public Relations firm but it occurred to us that some our readers might not really understand what these “PR” companies do. Since they play an important role in the beauty science industry, we thought we’d talk about them in today’s post.
The companies that actually make and sell beauty products don’t do it all by themselves – they need help from other companies for specialized functions. For example, they hire advertising agencies to advertising campaigns (like TV commercials and print ads for magazines.) They also hire Public Relations (”PR”) firms to help spread the word about their products. These PR firms develop communications for the beauty magazine and blogs. They send out press releases, stage media events, run contests and send out samples for review. Without their hard work, you might never hear about all the new and exciting products that we cosmetic chemists develop!
For more info, you can check out the websites of these popular PR companies: