WWD is reporting that Abercrombie and Fitch have made a federal complaint against Beyonce Knowles.
It is alleging that the bootylicious diva’s upcoming fragrance would be named after her alter ego, Sasha Fierce, and that it would infringe on their trademark for Fierce, their cologne. Beyonce’s perfume team is saying they have absolutely no intention of naming the fragrance Sasha Fierce and the complaint is made entirely upon rumours.
One other thing has come out of the drama. Abercrombie said it’s spent more than $3 million on machines to pump the Fierce fragrance through the stores, encouraging customers to buy through associating the scent with shopping.