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Airbrushed Twiggy sparks complaints on anti-ageing treatments

Posted Dec 16 2009 12:00am

Wednesday 16th December 2009

700 people have complained about an advert for anti-ageing cream that portrayed Twiggy as a wrinkle-free sixty-something, before Proctor and Gamble held its hands up and admitted to a spot of airbrushing.

We’ve blogged a lot about misleading adverts recently, commenting on how lying adverts ‘con’ consumers and distort their perceptions of beauty.

Twiggy is a beautiful woman (and doesn’t need any airbrushing), however there’s no-doubt that she battles with the bathroom mirror every morning wondering how she can diminish her fine lines and wrinkles – just like many other women her age!

If you’re worried about wasting your money on useless creams (which have to be advertsied with enhanced images to be successful) but can’t quite afford a surgical facelift, why not think about a non-surgical facelift? Our expert from SkinGenesis, Peter Beard explains what one is here.

If that doesn’t attract you however, you could think about IPL, microdermabrasion or skin peels – which all have an amazing rejuvenating effect when provided as part of a programme of skin treatments. SkinGym is a firm favourite with our clients, which takes 40 days, or try SkinSpa if you want a quick refreshing face fix!

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