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‘Safety in the Sun’ campaign gets sporty in Chester

Posted Jul 19 2010 12:00am

Chester-based skin expert SkinGenesis took its ‘Safety in the Sun’ campaign to one of the city’s best loved sports days last weekend to provide sun protection advice with a difference.

Clinic Manager Deborah Cope sports the SkinGenesis UV Guardian Wristband

SkinGenesis recognises the benefits of sun exposure and is encouraging families to get active and have fun in the warmer weather, whilst still raising awareness of the dangers from the sun’s harmful rays.

Peter Beard, skin expert at SkinGenesis, said: “We’re all bored of the same sun protection advice, which would often have you believe that all sun exposure is harmful to your health. This isn’t strictly true; in fact sunlight makes us feel good and is vital to help the body produce vitamin D, which is why we’re encouraging people to make the most of the sun, but to do so sensibly.”

The SkinGenesis girls were on hand at Mollington Village Sports Day on Saturday 17th July from 12pm – 5pm to educate participants and their families on how to take good care of their skin this summer, understand the risks and how to protect themselves naturally against harmful UVA and UVB radiation.

Attendees received a free UV Guardian wristband and personalised information on how to stay safe in the sun. They were also invited to head down to its clinic at Mollington Grange on Parkgate Road to book a free expert skin analysis.

Peter added: “Skin cancer can be deadly and is one of the most common diseases we face today. Being sensible and taking good care of the skin during the summer season can protect the skin from developing malignant melanoma.

“When you’re having fun, you often don’t realise how much sun you’ve had until it’s too late and you burn. There are various ways to protect yourself naturally, such as eating processed tomatoes and drinking coffee, in addition to the usual advice of wearing a high factor sunscreen, seeking shade at peak times and keeping hydrated to avoid sun related illness.

“Some sun protection creams do not protect against both types of radiation, so it’s important to check the labels to ensure you’re fully protected.”

Peter Beard’s alternative tips for Safety in the Sun:

Prevent sunburn with ketchup: Eating processed tomatoes (for example tomato juice or tomato sauce) will help prevent sun burn.

Drink coffee, get fit! Caffeine and exercise combined will boost the body’s immune system against UV radiation.

A colourful diet is important: Fresh fruit and vegetables are essential. Go for freshness, variety and intense colours.

Top up folic acid: Foods rich in folic acid include broccoli, brussel sprouts, asparagus, peas, chick peas and brown rice.

Antioxidants are essential: Intensely coloured berries and red grapes are a good source of antioxidants.

SkinGenesis has clinics in Leeds, Manchester and Chester and provides sun protection advice during all its consultations. UV imaging technology is provided during a free expert skin analysis to highlight areas of the skin that have already suffered damage from the sun’s radiation.

For more sun protection advice or general information on SkinGenesis visit www.skingenesis.co.uk or call the Chester clinic on 01244 853802.

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