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Vibram Flagship Store Grand Opening; Vibram FiveFingers Spyridon LS Giveaway!

Posted Apr 08 2012 12:00am

Because the company is based in Massachusetts, Vibram USA has enjoyed using Boston Marathon weekend to launch promotional campaigns over the past few years. The innovative footwear made their road race debut at the marathon several years ago, and the road-running specific Bikila model was introduced there two years ago. Vibram also has a strong presence at the race expo, and has been heavily involved in panel discussions on topics ranging from barefoot running to minimalist footwear to the most efficient styles of running.

This year the promotion takes on an entirely different dimension for the company who, as one of their recent ads shows, has profoundly changed the footwear industry twice over. This weekend, Vibram USA is opening a flagship retail store in Boston, with a ribbon cutting ceremony on Saturday, April 14th at noon local time.

According to the press release, the Vibram store is designed as a “brand experience” and a destination where visitors can explore and learn more about Vibram and the benefits of minimalist footwear and training. It will feature “experiential zones” for testing FiveFingers on surfaces such as inlaid marbles, woodchips, grass, a bumpy subway yellow line, and so on. In addition to showcasing all of Vibram’s current styles, the store will also offer select models that are typically sold only in Europe.

If you’re in the Boston area, stop by the store at 292 Newbury Street this Saturday and sign up to win a grand prize of five seasons’ worth of Vibram FiveFingers. But if you’re like me and can’t make it to Boston, I’ll give you an opportunity to win a free pair of your own.

I was honored to be invited to a pre-opening party at the flagship store, but since Boston is slightly out of the way for me in California, Vibram offered to let me be a part of the festivities by awarding a free pair of Vibrams to one of my readers. I chose the Spyridon LS – if you read my Spyridon LS review , you know why – and I’ll announce the winner next Saturday to coincide with the grand opening in Boston.

I also get to choose my own rules for this contest, so I’m going to be a bit creative here: to win, I want photographic proof of how you use your Vibrams, or how you venture into the world barefoot. And since the winner will be announced on a weekend, I’d love something I can use as a random shot of beauty as well.

So here’s how to enter: send me a photo of yourself in a cool outdoor setting, either in a pair of Vibrams, like this one from a Sentinel Dome hike in my KSO Treks

Or just enjoying the great outdoors barefoot, like this one from a run to the top of Half Dome

Send your photos to with the subject line “Vibram contest entry”. My plan is to narrow the entrants down to three or five and post them here, then let readers choose the winner for me. However, this condenses my contest time frame quite a bit, so if you want to enter, please send me a photo ASAP, and I’ll aim to have the finalists posted here by Thursday night.

Obviously, by entering you’re giving me permission to post your name and photo on my website (I’ll also link to your blog if you have one). The winner can be male or female, and will receive a pair of FiveFingers Spyridon LS in whatever size is needed. Good luck to everybody, and special thanks to Vibram for sponsoring this contest!

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