Huh? When does having a best race experience means cancelling the race? Read between the lines, and I think the pure and simple reason is "Poor Response = Not Commercially Viable = Cancel Race".
What do they expect? Launching a race just 1 month before the race day? And no publicity at all! It's no wonder there is no response. Which is a waste considering that the sidekick who took part in it last year really enjoyed the race. In my opinion, last year's race was one of the better organised and value for money race
There are obviously lessons to be learnt here.
1. Prepare for the event well in advance and launch it early (but not too early) 2. Have a proper marketing program. Don't take the running public for granted and assume that the public knows about the race and sign up automatically.
I hope all the other race organisers out there sit up and take notice. Do not clap and applause that there is 1 less competition for the race money. If it can happen to somebody like SAA, it can happen to any other, especially the smaller outfit!