A lot of people will look at athletic shoes for sale and perhaps gawk at the price. True, quality shoes comes with a hefty price tag. But, if you're serious about putting quality time into running or walking, it's well worth the price to ensure that you get a pair of shoes that are going to protect your feet, ankles, knees, hips and back. All of those joints are affected by your running or walking shoe, who's job it is to cushion your step. Most private and more intimate running/walking stores will also offer free fittings. Besides just checking your toes to see if the shoes fit, their employers are trained in watching you walk or run in your shoes to see if you pronate or supinate when you step, and will suggest a shoe that best fits your running or walking style. With your feet and everything above riding on your shoes, it only makes sense to take the extra step (and the extra money) to help you have a more comfortable ride and to prevent injuries. Also, as you start to put more miles on your shoes (around 300), it's time to pull out the wallet for a new pair. Though they may look okay, your shoes will eventually loose their ability for shock absorption.