One of my favorite recent examples is from Sunday when I was watching the Golden Globes. I was enjoying show when Bill Clinton came on stage to introduce "Lincoln." It hit me -- if the Golden Globes is bringing politics into this, I can bring our political stuff into the Golden Globes on Twitter.
Within a minute I was on my computer tweeting out a few pieces we had done -- one a review on the movie "Lincoln" and another on "Zero Dark Thirty." I keyed in the trending search terms -- namely #goldenglobes and set up a few tweets. The feedback was awesome! If you are using Twitter for yourself or for your company, remember to tap into the pop culture and what's already happening in the world to promote your items creatively.
Something else exciting happened for me this week as well! I made a big decision and it involves this very blog...
I never intended The Sweet Life to be anything more than my own personal blog. I never even knew there were more opportunities out there in the beginning. However, slowly but surely, I've been introduced to some fantastic opportunities. As my traffic has grown steadily in the past 2 years, I've realized the passion I have for fitness, community, and inspiring others (as well as finding inspiration at the same time!)
Because I do run ads, sign contracts and work professionally through The Sweet Life, I decided to make it official. The Sweet Life is now an LLC -- which means I'm my own business. That doesn't mean I'm quitting my job to be a full time blogger -- certainly not making that kind of change! But, it opens the doors for future opportunities and let's be honest, just sounds pretty darn cool :)
QUESTIONS: Do you tweet for your job? Are you looking for ways to enhance your Twitter presence in a more professional way? Anyone else love Zooey Deschenel? And...what do you think of my decisions to make The Sweet Life into a business?