Before today's post, a reminder: You've got three more days (through February 28) to save $20 on all La Sportiva shoes from Wilderness Running Company . Type lasportiva in the coupon code box at checkout for your discount, and keep in mind that shipping is free as well. Click the link above to get shopping; I'll still be here when you get back.
“Chances thrown, nothing's free – Longing for, used to be – Still it's hard, hard to see – Fragile lives, shattered dreams” - The Offspring, “The Kids Aren’t Alright” (video after post)
* It’s great to see that the war on childhood obesity has a new high-profile ally.
When Michelle Obama recently introduced her Let’s Move campaign, it was good cause to discuss the epidemic once again in this week’s Monterey Herald column, which follows below. Part of the article speaks to our experience with Monterey County’s youth running program, and part is general recommendations that might help such a program succeed.
I admit to being a bit skeptical about the success of a comprehensive national youth fitness initiative, if only because I’ve seen so many well-intentioned projects fail in the past. There are too many special interests to allow truly sweeping reform, and too much financial incentive for numerous companies to keep Americans greedy and lazy. I keep hoping there will come a tipping point of sorts, where we all take some personal responsibility in the epidemic, and collectively work towards turning the problem around – but I’m afraid that day is still a very long time off.
And since I’m mentioning Mrs Obama specifically, it would be inconsiderate of me to not show the 2-minute introductory video for her campaign, which I’ll do as a precursor to the column that follows (admin note: you may need to click into this post for the Obama video - for some reason it's not showing up in Google Reader)
** Running Life 2/25/10 “Dear Mrs. Obama”
Dear Mrs. Obama,
Thank you for making the fight against youth obesity your primary concern as First Lady. As runners, parents, and community activists, we share your passion in this challenge.
We completely agree with the goals you have established: access to healthy, affordable food for all kids; increased physical activity in schools and in the community; healthier school meal programs; parents empowered with the information and tools to make good choices.
Since we have some experience in this area, we thought perhaps we could share some of our ideas and observations with you.
Make Physical Education and active recess mandatory from kindergarten to 12th grade: Include activities and lessons to emphasize how running or other aerobic exercise should become a lifetime habit. This is a low-cost initiative, needing no equipment and no new teachers: for example, Monterey County’s Just Run program is free, can be led by any teacher or parent, and has positively impacted more than 7,500 kids.
Health education should be an important part of school rather than an afterthought. Having “No child left inside” is just as important as “No child left behind.”
Make BMI measurements and fitness goals part of school programs: This might be a controversial step – but any executive will tell you that you can’t manage what you can’t measure. Kids should know their fitness levels – and these assessments are a great way to open a dialogue with parents as well.
Keep it Simple: Please avoid the typical bureaucratic solution of just throwing more money and researchers at the problem. We all know that poor nutrition + sedentary lifestyle = obesity. Most health agencies already have programs in place – the problem is that they have NOT been working. Find the few good programs out there (see Just Run above) to direct resources toward, and make them more accessible nationwide.
Use “Foot Soldiers”: Any battle needs lots of foot soldiers. In this case, use established community organizers and advocates, and recruit new ones as well. Newly proposed programs should have advocates in every school, workplace, and health organization. Encourage people to get involved at school or in the community.
Lose the anti-running bias: Maybe we’re paranoid, but we’ll put this one out there ... but we’re a bit offended that the Surgeon’s General’s “Vision for a Healthy and Fit Nation 2010” says children should have 60 minutes a day of vigorous exercise but doesn’t mention running. Included in the activity examples are softball, racquetball, kayaking (Really? In inner cities?), skating, mall walking, and washing the car, but somehow running didn’t make the list.
The President’s Active Lifestyle award is based on kids being active 5 days a week for 6 weeks. 100 activities are mentioned and running is (thankfully) one of them, but so are archery, billiards, croquet, darts, gardening, horseshoe pitching, ski-mobiling, skeet shooting, and even shuffleboard.
See, here’s the thing: running is the simplest, cheapest, most accessible and most effective means of exercise there is. Although we risk offending the kayaking or shuffleboard lobbies by saying so, we feel our sport deserves a much higher profile in fitness programs.
Make it permanent: Kids need more than 6 total weeks of exercise; it has to be daily, it has to be a life-long habit, and it has to be fun and rewarding in order to be successful. If your legacy is a generation of healthy, happy kids, that’s something to be enormously proud of.
Good luck with your initiative, and feel free to contact us if you need some free consulting!
This song occupies a special place in my heart, as well as my subconscious: during the bike stage of my very first triathlon, as I was absolutely flying down the wide, smooth roadway, the introductory sequence of this tune was stuck on repeat mode in my head. My legs were hammering the pedals in exact rhythm with the song, my adrenaline was surging like crazy, and I felt almost superhuman. It was one the most enjoyable feelings I’ve ever had in a race, and whenever I hear this song, I immediately recall the sheer exhilaration of that moment. It’s obviously a nice memory – but having said all that, I have to admit that I find the video for the song just a tad bit creepy.
The Offspring, “The Kids Aren’t Alright” (click to play)