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Soft Star Run-A-Moc Release Update

Posted Apr 11 2010 12:00am
As the market debut of Soft Star’s new running moccasin rapidly approaches, the company is releasing some advance information about the mocs, and still soliciting feedback on the official name. (For the life of me, I can’t fathom why … they can’t possibly come up with anything better than Run-A-Moc. But apparently I only get one vote.) Links are below for casting your vote – but first, if you’re interested, here’s some more photos and information about the final “street” model I received last week.

Per my preference, my pair consists of ventilated leather throughout the entire upper. However, if you live in colder climates and don’t have to worry about ventilation or rapid drying from stream crossings or that sort of thing, Soft Star offers breathable suede uppers. Black and brown will be the stock colors, but as with their regular mocs , Soft Star will happily design any color combination you’d like. There are plans for a vegan material option to follow shortly after the initial launch.

All this customization speaks to a huge advantage Soft Star will offer over its competitors. Since they hand make every pair of mocs – incidentally, Soft Star remains one of the very few footwear companies who maintain all materials and construction in the USA – you have a lot of options to choose from compared to standard off-the-shelf minimalist footwear. In addition to colors and materials, you can also pick the type of outsole you’d like.

Pictured above is the street outsole, a 2mm Vibram material that provides outstanding ground feel and excellent traction on firm or level surfaces. The trail outsole (also made by Vibram) is 5mm thick, and that's the one I’ve used for all my recent trail adventures. During my testing, I didn't find any trail conditions the 5mm sole couldn’t handle. These two outsole choices were chosen from about 10 different styles, and received the best feedback from field testing.

Weight of the mocs will vary depending on the outsole. This street model weighs about 6.9oz per shoe; for point of comparison, Vibram’s KSO is 5.7oz, and VivoBarefoot’s Evo is 8oz. The trail outsole will add a bit of weight in addition to thickness, but from my experience they still feel very comfortably light.

Soft Star’s running mocs will be available on the company website starting April 28th. Price point is yet to be determined, but I’ll update here as soon as I find out. In the meantime, I mentioned earlier that they’re still taking feedback about the official name. To read the official company announcement and vote on the name, check out Soft Star's blog or Facebook page – to my dismay, most of the action seems to be on the Facebook page – and let them know what you think. And if you really want to make me look good, tell them I sent you!
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