Another cool sale alert: each spring Soft Star has a clearance on excess inventory of hand-made shoes they've accumulated over the course of the previous year. This year's sale officially started a few weeks ago, but the immediate traffic to their new website was so high that the server crashed - which for obvious reasons isn't the best way to kick off a sale.
At that time, Soft Star decided to shut down the sale page and re-launch this week - Thursday, March 8th at noon Pacific time, to be exact. To make up for the inconvenience, they've increased their already hefty discounts across the board; for the first week of the sale, everything is discounted at least 30%. (And they've reportedly been testing and retesting the website to prevent something similar this time around; we can only hope.)
The sale continues for four weeks, and longer it goes, the steeper the discounts get, with price adjustments every week - up to 70% off in the final days. The problem, of course, is that if you wait too long, the item you want might not be there any more. So go check out the sale on Thursday afternoon, and I'll post reminders every now and then as the sale prices improve.
Finally, there's this: yesterday the Natural Running Center released a fantastic video on natural running biomechanics, featuring Dr Mark Cucuzzella, whom I've written about previously . He's probably the most magnificent barefoot runner I've ever seen, and his instructional video is probably as good an overview of barefoot/natural running form as anything I've seen.
It's chock full of takeaways, but one that stood out for me was observing how Dr Cucuzzella lands practically flat footed instead of prominently on his forefoot. This happens to be the exact same way I hit the ground (trust me, though - I don't look nearly as graceful), and from time to time I get a snarky comment or e-mail from a reader wondering how come I wear down the heels of my shoes so easily if I'm a true minimalist runner. I think I'll start referring those skeptics to this video, which clearly shows that there is indeed a consistent (albeit diminished) impact through the heel, even for the most proficient barefooters.
No matter how much experience you have with natural running, you'll almost certainly find something here to make you think differently about your form, which is bound to lead to noticeable improvement. I dare you to watch this and tell me you disagree.
"Principles of Natural Running" by Natural Running Center (click to play)
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