Running to Me: Nike Olympic Athletes Have Me Electric Green With Envy
Posted Aug 20 2012 2:16pm
The London Summer Olympic Games have passed, but the image of the U.S. athletes collecting their medals in their grey warm ups and neon green Nike’s is stuck in my head. My collection of athletic shoes is gigantic and I need another pair of running shoes like a whole in my head, but I couldn’t help notice these sharp looking kicks.
Upon further investigation, these special shoes Nike whipped up for the Olympics were not solely a marketing/sales effort. More than 4 years of research went in to the design of the Nike Flyknit Racer and Trainer :
With new Nike Flyknit technology, yarns and fabric variations are precisely engineered only where they are needed for a featherweight, formfitting and virtually seamless upper. The inspiration for Nike Flyknit was born from the common runner feedback, craving a shoe with the qualities of a sock: a snug fit that goes virtually unnoticed to the wearer.
NIKE embarked on a four-year mission of micro-engineering static properties into pliable materials. It required teams of programmers, engineers and designers to create the proprietary technology needed to create the knit upper.
At $150 these shoes come with a price tag that is a bit heftier than the average trainer, but within a few days of the games Nike had sold out of the “volt/electric green” model . I rarely find myself getting excited about shoes until I am due for a new pair, but I’m too intrigued.
I hate to admit it but I’m heading to a running store to try these out myself. Only 132 more days to Christmas, hear that Santa?
What are your thoughts? Do you think these shoes live up to the Nike hype?
(Nichole’s motto is to take life, fitness and well-being in stride. Nichole is an overall sports enthusiast with a serious love for running, cycling, triathlons, hiking, skiing, and well, almost anything outdoors. Nichole believes working out and staying fit should be a lifestyle and not “work.” You can check her out on her blog LivefortheRun , or follow along on Twitter @livefortherun .)