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New Advertising & Link Exchange Policy (Created With This Blog's Integrity In Mind!)

Posted Feb 10 2010 12:00am

I just did a write-up for this blog's advertising & link exchange policy , which I'm hoping that prospective requesters will read.  I get a lot of these requests, which is, of course, one of the many reasons I wrote the policy  in the first place.

While the language of this policy might sometimes sound a little harsh or foreboding, I'm hoping that the wording will also encourage the "right kind" of advertiser, who's truly a match for interests & concerns of this blog & its readership.  This is a niche blog, with a very specific point of view, so that aspect in itself sometimes acts a filter. :)

Furthermore, I stand firm by this policy.  I feel very strongly that, as both a health/fitness professional & human being, who is concerned about the general welfare of others, that it's ever-so-important to serve as a conduit of accurate information & to support products which further sound health principles.

Most regular readers of this blog already know what I think of get-thin-quick type of schemes. :)

You can rest assured that I will do my utmost to ensure that any products & services showcased here are medically & scientifically sound.  Of course, at the same time I try to keep a very close watch on ad content, I also realize that, as hard as I might try, it's not always possible to control automatically-generated ad streams, especially those generated by Google Adsense & AdRoll.

With regard to AdRoll, I noticed that ads will post without the author's consent if ad requests do not receive a reply within a matter of hours. This is not ideal, it puts an undue amount of pressure on website admins like me to respond within 48 hours or whatever the prescribed time period is; I can't remember exactly, but it's not a very long time period at all.  What should happen if one's internet connection should go down, one's access to site is impeded in any way, or if one is on a business trip or vacation & doesn't have immediate/regular access to the internet?  There should really be a better way to control this.  Here's a suggestion: How about allowing the web admin the option to control this auto-posting feature, so that they can turn it on or off by themselves. Also, this auto-posting feature should be turned off by default. That way unanswered ad requests would then sit in one's queue, versus automatically posting without the web admin's consent.

Even with Google Adsense filters, I know that there will be some ads generated that will slip past my notice.  It's impossible to police it all. Of course, the text-based ads & ad banners I manually create & my own personal recommendations are much easier to actively control, as I'm clearly 100% in charge in these instances.

At any rate, I just want all of you to know that I do care about this blog's readership & the type of ads that people are exposed to here.  To my mind, the types of ads that appear on a blog are an important concern & do make a difference. The quality & integrity of a site are measured by its contents, & that includes ads.

Peace out,
-C

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