Don’t just rely on emailing out the link to your page. It’s an easy way to ask your immediate family and friends, but won’t help you reach out to (and grow!) your network of supporters. Here are a few ways to turn people in your network into donors:
Add your fundraising page to you Facebook profile. Rally your Facebook community for support by installing our Facebook app. Go to http://apps.facebook.com/firstgiving, click “Add Application” and enter the address of your Fundraising Page. Now everyone can see what you are doing for charity. You can even ask your friends to add your page to their profile. Change your email signature at work. After your name and title etc, add a line at the bottom including the address of your Firstgiving Fundraising Page and why you’re raising money. This is an easy way to raise awareness of your event and ensure every email you send has the potential to prompt a donation. It’s also a great way to ’softly’ ask for donations from co-workers you may not feel comfortable approaching otherwise.
Blog about it. If you already have a blog, great, you’re ahead of the curve. Update it regularly with your training milestones and keep communicating why you’re running the marathon. It will help people keep up with what’s going on, and keep you on track. If you haven’t entered the blogosphere, it’s easy to get started. Any of the big blog sites will do, such as blogger. For a more marathon focused blog, you can get started easily at realbuzz.com. If you’re more the 140 character type, Tweet your success. Be sure to include links to your Fundraising Page in each post!