NOW Bars borrow the acronym from Keoghan’s show, and they reflect his desire to have a great-tasting energy bar to sustain him for long days of filming, travel, or endurance exploits such as his bike ride across America in 2009. They come in two flavors, and feature a secret ingredient of sorts: manuka honey , a naturally occurring product of New Zealand honeybees that provides unique flavor and potent nutritional benefits, and is even thought to have some medicinal properties.
Manuka honey has increased anti-inflammatory properties and higher antibacterial potency compared to regular honey, and has even been shown to accelerate wound healing. It’s as effective as glucose for replacement of carbohydrates during endurance exercise, and can also accelerate post-workout recovery. From a taste and texture standpoint, it makes NOW bars sweet, moist and chewy, and makes them more resistant to temperature extremes (i.e., they don’t freeze or melt very easily).
NOW Bars come in two flavors : Peanut with Caramel, and Honeycomb with Chia and Raisins. I’m not a huge caramel fan, but I really love the honeycomb flavor, both because of its taste, and because it includes chia seeds, which are a nutritional powerhouse all their own. The bars are pretty good-sized – each one is 2.5-oz, compared to the 1.5-oz CLIF CRUNCH – with 11oz of protein to help keep your hunger at bay for a while. Both flavors have all-natural ingredients and are completely gluten-free.
NOW Bars are as well as other online vendors, but in conjunction with today’s review (and National Granola Bar Day!), the company will provide 2 winners with a 12-count box of each flavor. We’ll go with the same rules for this one as for the CLIF giveaway.
So in case you’re losing track, allow me to recap: I’ll randomly select a total of three winners from the comment box below. One winner will receive four 10-bar boxes of CLIF CRUNCH, and the other two will receive a box of each flavor of NOW Bars. Winners will be announced this Saturday night. Thanks very much to CLIF and NOW for sponsoring this contest, and good luck to everybody!
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