“We hear from runners every day about how hitting the road is an integral part of their daily routine, and wanted to test just how big a part running played in their relationships, travel habits and friendships,“ said Heather Snavely, Brooks Senior Director, Brand Marketing. “The results of the report were both fun and surprising. And I have to agree with those surveyed; I personally would love to join Chelsea Handler for a martini 5K in San Francisco.”
More juicy tidbits related to relationships, running while traveling and runner pet-peeves were uncovered in time for the start of the spring running season.
BRINGING SEXY BACK
Everyone knows running is good for the body, but how does it affect personal connections?
ON THE ROAD AGAIN
Being away from home doesn’t mean taking a break from running.
NO SOUNDS OF SILENCE
For a large majority of runners, plugging in to tracks helps keep them on track.
Those who can’t find the perfect running buddy shouldn’t despair; there’s always an audio download to keep company. Eighty-seven percent of runners like to listen to something to keep them motivated, whether a rump shaker playlist (music, 78 percent), audiobooks (11 percent), even meditations (10 percent) or motivational speakers (9 percent). Just 13 percent feel that silence is indeed golden and choose no audio companion.
PET PEEVES: Detour Ahead
The survey also discovered that honking drivers, traffic lights and speeding bicyclists are among the top pet peeves that runners encounter.
The Brooks Run Happy Nation Report was conducted by Wakefield Research ( www.wakefieldresearch.com ) among 1,000 U.S. adults ages 18+, who run at least once per week, between February 22nd and February 28th, 2013, using an email invitation and an online survey. The margin of error for this survey is 3.1 percentage points.
About Brooks Running Company
Brooks Running Company designs and markets running-specific performance footwear, apparel and accessories in more than 60 countries worldwide. Brooks’ mission is to inspire everyone to run and be active by creating innovative gear that keeps them running longer, farther, and faster. Brooks’ mission is supported by its Run Happy philosophy, a quest to celebrate and champion the sport of running and all runners everywhere. Brooks, founded 1914, is a subsidiary of Berkshire Hathaway and headquartered in Bothell, Wash., near Seattle. Visit www.brooksrunning.com for more information or follow us on Twitter ( @brooksrunning ) and Facebook ( www.Facebook.com/brooksrunning ).