The Social Media Pie
I think about social media -- both for my personal blog here and my professional job at Heritage -- as a big communications pie. You need all the pieces to make it whole. Here are some of the pieces in my pie
Every well-established and growing social medium deserves your attention. It is there you have the opportunity to reach people in a new kind of audience, in a new kind of way. Some – like Facebook and Twitter – deserve more of your attention than others. But it depends on your goals so start making some!
Each social medium has its own personality, so to speak, and you should spend some time learning to understand the community, the language and the “manners” of that social medium. Once you have the basics down, it’s easy to adapt your information and material to the medium.
It’s easy to get overwhelmed with all the social media out there but making a simple checklist will be helpful in make sure you hit all the marks.
7 Practices for All-Around Social Media Gold
1. Knowing the Medium and the Community Well. What issues get our fans most fired up? What are the hot words and topics to make them take notice and SHARE the message with others?
2. Asking for Action. Ask your community to comment, favorite, like, click, reply, share, etc. on specific items. Sometimes all it takes is a prompt.
3. Engagement. Especially when you are just starting out or have a small fan base, this is important. You don’t have to spend hours on it but take 10 minutes each morning and afternoon to reply to tweets, messages, comments, etc.
4. IMAGES. Images are the most shared, commented, liked, etc. Customize your images with quotes, purchased photos or your own photos or Photoshop creations. Think about what YOU would click “like” on on Facebook and create it.
5. Have Social Media Manners. Promote like-minded people and organizations. Tag your speakers’ handles on Facebook & Twitter, RT those you agree with, ask your friends at other places to RT you or help share your material somehow. You scratch my back, I’ll scratch yours.
6. Get Real. Social media may be online but interacting with the real, live people behind the screen is important. That means becoming your own coalitions advocate by attending meetings/gatherings where you will meet those running things at other organizations, online citizen warriors, community leaders who have social media accounts and can help promote you – as well as making contacts with those that work at the social media platform itself!
7. Bloggers are your friends. You need to have an email list of relevant bloggers and/or other media that are your “go-to” people when you have a message to deliver. By sending out a quick, punch email with information and a few action items (please retweet, like on Facebook, repin on Pinterest, etc.) with all the links included, you have an immediate base to get the message going.QUESTION: Do you have any social media secrets that have contributed to your success?
MUST REMEMBER: People using social media are doing it for their pleasure and entertainment. You must keep that mindset when you are preparing to spread your message with these tools. My best recommendation is to use personal accounts (if you are doing it for your business or organization) to know and understand what ways will best hit users.