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Beats by Dr. Dre. Competitor-SMS Audio 50 Cent’s SYNC

Posted Aug 02 2012 8:28am

Hello, my dear friends! Do not divert your attention away from the 2012 Olympics, otherwise you will miss the latest news about each country! OK, just have a relax. With the splendid events going on, headphones may be the better way for you to get the news while doing some sports.It is enjoyable and you might have heard that Sleek by 50 headphones have competed with Beats by Dr. Dre. For 2012, it is not as good news as one country have won a gold medal in the Olympics. In fact this really need your attention.

I analyzed some marketing aspects of 50 cent’s first attempt to enter the new 2012 beats headphones market with his line Sleek by 50. But in May the American hip hop artist issued a press release with information that he ended his collaboration with the company Sleek Audio and therefore dismissed the plans of challenging Beats by Dr. Dre, one of the most popular brand of headphones in the USA. At the beginning, 50 Cent broke the news that he’ll try again in his quest to become a serious player on the market – since his break up with Sleek Audio he has established SMS Audio and then acquired KonoAudio, a boutique manufacturer responsible for designing, developing and launching fashion NFL Monster Beats headphones.

Later, On May 6th Sleek Audio issued a press release and announced that 50 Cent had terminated an agreement between Sleek Audio and his company G-Unit. Soon after that 50 Cent told the media that he’ll continue working on his line of Monster Beats by Dr. Dre Pro Headphones.

Besides, the 50 Cent kept his words which as a few weeks ago he announced that he’ll launch a new line of headphones through his SMS Audio company, called SMS by 50. Before that he also purchased KonoAudio, which has replaced Sleek Audio as the producer of 50 Cent’s headphones. SMS Audio will release three different types of Monster diddy beats headphones: wired, wireless and ear-buds. Each pair will have on-board controls and up to four people will be able to listen at once.

Furthermore, with the SMS Audio released headphones which though the plastic as usual, you might have know its protective case is hard shell and they are not collapsible. Comparing with Beats by Dr. Dr headphones, each one has its advantages and the sound quality of the Monster is the one I trust most, even the Olympics athletes have choose the Beats headphones.

If you would like more information both SMS Audio and Beats rather than the limited reference, check on the website

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