Products like this are faciliating and evolution in living. The easier we can make it to lively in harmony with the earth the more likely the common Joe is to participate. No sane human wakes up with the intention to pollute the earth.
The same goes for personal health. The easier it is to access, make, and eat raw-organic foods, the more likely your are to find out that your neighbor is hosting a raw-food potluck. And the beautiful thing is that, that is happening right now.