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Gorilla Sandwich: Re-designing the cucumber

Posted Sep 14 2008 3:43pm

Gorillasandwich

Here's the most fascinating story I've ever read about a raw food product.

The Gorilla Sandwich is one of those designs that is a good story, and at the same time it serves as a high-quality example to demonstrate the infinite possibilities when it comes to successfully blending aesthetic design to an object's function, with an end result that most designers wouldn't consider, even in their wildest dreams, could be designed at all.

The main objectives were to invent a raw sandwich that was remarkable enough in its design to be patented, and a strong trademark associated with it for marketing purposes. In this case, the recipe would take the place of the function, and the ingredients: black kale mustard greens, black olives, avocado, walnuts, dulse (seaweed), flax oil and of course, a cucumber, would be its limitations, since it had to be edible, too.

Keep reading at gorillasandwich.com

Special thanks to Judy for the tip.

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