If there's one thing that you hope the readers of The Omnivore's Dilemma will take away with them, what would that be?
MP: Eat with consciousness. When you eat with consciousness, and you know what you're eating, and you eat it in full appreciation of what it is, it's enormously satisfying. You also confront certain ethical dilemmas. I think it's important that we do that. One of the most irresponsible things we can do is eat in ignorance, without any awareness of what our eating is doing to the world or to other species.