So what’s next for Hampton Creek Foods? Soon, Just Mayo will be replacing Whole Foods’ mayo in the prepared foods in select regions. Within the next four to six months, a consumer-facing version of Just Mayo should be available. Meanwhile, Beyond Eggs for cookies should be available in the next three to six months, and more versions of the product will be release after that. The price point of Just Mayo is TBD.The scrambled egg product that Hampton Creek Foods is working on will feature an ingredient native to South America–super secret for now. And the team is also working on a product called “Eat the Dough”–a vegan, gluten free, and totally edible cookie dough that uses sorghum as a primary ingredient.
In all, it was very exciting to chat with the Hampton Creek team about their upcoming work. It’s great to see socially responsible, passionate, and committed brands like this emerging in the vegan food world, and I’m also struck by their sourcing of non-GMO, gluten free ingredients. I look forward to giving you more info on what the company is up to–and you can be sure I’ll announce it when Just May or Beyond Eggs is hitting stores!
For now, you can:
Till tomorrow, I bid you happy Sunday!