Let me start out by saying that embryo donation is an amazing gift and a wonderful option for family building. And traditional legal adoption of a living child is equally amazing; it is a true gift to be selected to parent a child through adoption. However, the language that is used by some in the industry who have decided to call embryo donation by the term “embryo adoption” needs some deliberate attention and careful thought by industry professionals and society.
My opinion is that the term “embryo adoption” is primarily being used by organizations simply as a marketing gimmick primarily for financial gain. By making it “just like adoption” it is a way to appeal to broad groups of people wanting a child (who might not be considering assisted reproductive technologies for their own myriad reasons) and it allows the organizations (often religious) to promote this form of fertility treatment as having the added benefit of also being a good deed with a “save the frozen embryos from a freezer” appeal. Sometimes, they even add the “orphan” label, which I find terribly insulting.